Sareh Nouri’s rise in the bridal fashion industry can be described as nothing short of meteoric! In three short years, Sareh has risen from relative obscurity to one of the most recognized and renowned couture wedding gown designers in the world. It all began while planning her on wedding in 2009, Sareh (who had a life-long passion for fashion) became frustrated in not being able to find “the one” wedding dress she was looking for – her soliloquy, that long personal statement intended to give the illusion of unspoken reflection. Sareh, a graduate of George Mason University with a degree in graphic design, created her own bridal gown.
Shortly thereafter, Sareh moved to New York. That is where her bridal industry education began. The Sareh Nouri line began to take form following her stints working with a high-end bridal salon, modeling bridal gowns, collaborating with couture dressmakers and consulting one-on-one with brides-to-be. That experience laid the foundation for the Sareh Nouri line. Sareh understood how to work with patterns and layouts based on her extremely successful work in utilizing traditional Persian art. Her work on numerous commercial and nonprofit media ads has been profiled in a number of magazines and books. Sensitivities towards shopping for her own gown as well as working with brides-to-be fuel the success of Sareh’s designs; which are not only romantic and feminine but timeless and sophisticated as well. She ncorporates the finest of imported French lace and Italian silk.
Sareh Nouri prepares her model for fashion shoot
Today, the Sareh Nouri collection of gowns and sashes can be found in bridal boutiques around the globe. They have been featured on top TV shows, such as TLC’s “Brides of Beverly Hills” the ‘Cake Smash’ episode of “Cake Boss” which aired in June of 2013 and have been seen on E! News with Giuliana Rancic. Her gowns have been worn by key influencers such as, former “American Idol”, Diana DeGarmo and Miss America Caressa Cameron. Sareh’s designs have also been photographed for top bridal publications and have been featured in People Magazine, US Weekly Magazine, Grace Ormonde Wedding Style, Washingtonian Magazine, Weddings Unveiled, and Brides Magazine.
We caught up with Sareh recently, and we were fortunate to have her answer a few question we think would benefit our readers.
- Who is the Sareh Nouri bride?
She’s confident, alluring and effortlessly beautiful on the inside and out.
- Who or what inspired the styles in your new collection?
I get inspired by all things beautiful. From nature, amazing fabrics (my favorite part of my job), and people!
- How has your style changed or remained the same since you started designing wedding gowns?
My focus on the fit, construction and quality of the designs will always remain the same. My designs evolve as I seek inspiration from different places with each collection.
- What has been the biggest compliment you have received from one of your brides?
The best compliment I receive is every time a bride to be is wearing a Sareh Nouri gown and says, “this is it”. It’s an incredible feeling that inspires me to continue.
- How do you determine what fabrics and trims work best for your creations?
I choose my fabric and trims from the best lace houses in the world. Gorgeous fabric and lace inspires me as I create, so I look at the detail and intricacy of the fabric and lace to determine what I will work with.
- Who is your creative muse? Is there a designer that inspires you most?
Chanel. She was not only a talented artist but started from the ground up and that is truly inspiring!
Fall 2014 Designs